Campaign BookLets
As the media buyer for a strategic advertising campaign with BLACK+DECKER®, I was entrusted with managing the allocation and timing of a $75 million budget. The campaign aimed to re-energize the brand’s relationship with consumers by positioning BLACK+DECKER® as a leader in positive social impact. After in-depth research and collaboration with our team, I played a key role in developing a media mix strategy that maximized reach, optimized spend, and aligned with the campaign’s core values. This experience sharpened my skills in strategic planning, budget management, and purpose-driven marketing
Strategic campaign for Knoxville Habitat for Humanity to increase visibility and community engagement for the organization. Drawing from my experience working with non-profits through hands-on volunteer work, I brought a deep personal passion and understanding to the campaign. This project allowed me to combine my communication skills with a cause I care deeply about, resulting in meaningful work that supported a mission to build strength, stability, and self-reliance through shelter.